50 years of growth. The international congress market is following the growing tendency and record results are being registered every year. Reasons for the success? The constant technological and scientific advances, among others.
Worldwide, Europe dominates the ranking with eight of the ten most popular destinations. According to the International Association of Congresses and Conventions (ICCA), Barcelona is the first in the list of MICE destinations and also leads the ranking by volume, with more than 148.000 participants. After Barcelona are positioned the cities of Vienna (Austria), Paris (France) and Madrid (Spain). Also, we want to highlight the growth of Montreal, being the only American city in the top 10.
However, if we analyze by countries, the United States is ranked as the leader in number of congressmen, although they occupy the fourth place in number of events, contrasting the general trend of holding more congresses of smaller size.